QUOTE(Cedric @ Sat 12th April 2008, 10:39pm)
TIME has been engaging in this sort of blithering stupidity for "yonks" (as the cousins say). Check out this 1981 cover from "The International Magazine of Events":
Why anyone still takes them seriously, I have no idea.
Sigh. TIME doesn't have the luxury of only needing to appeal to nerds, like the
Economist or
Scientific American. It is (and was, especially in the 1980's) supposed to be a popular news magazine, which means it needed/needs some Women's Section articles. Oh, excuse me, I'm alluding to that faroff time when newspapers actually had things called Women's Sections. I meant Arts and Style articles. Ahem, Home Living stuff. Oh, hell... a piece about cats. TIME, just as the NY Times, imagines itself aimed at sophisticated people living in big city apartments. They know Texans mostly aren't going to buy it. You think they're going to have an article on Rhodesian Ridgebacks? It's not a matter of being taken "seriously," so much as attempting to have females pick it up instead of Cosmo (or at least, along with Cosmo), at the grocery checkout magazine rack, in Buffalo or Yonkers or Rochester.
Nice cat pic you have yourself, there.