In other words, it's literally World of Warcraft, except with real weapons. Which is why "terrorists" do such wacky and unproductive stuff.
http://lesswrong.com/lw/51/terrorism_is_not_about_terror/
And if you want some fun, you may note that our own soldiers feel the same. Who you are willing to die for, is not about patriotism, but who your comrades-in-arms are.
I will leave you to draw the parallels to WP. Since its resemblance to World of Warcraft has already been discussed, just paste in and repeat.