QUOTE(Kelly Martin @ Tue 15th June 2010, 12:15pm)
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That has been Jimmy's line all along. Semiprotection was also presented as an "increase" in editorial freedom.
So, the subtle difference this time around appears to be that the WMF's PR crew have decided to try doing it Jimbo's way from the get-go, i.e., in the actual press release itself, rather than present it as "quality control" and "trying to make Wikipedia more accurate." That latter approach plays well in the media, but clearly not to the WP Faithful who are the real target demographic.
In other words, they've finally realized that to make this work, they have to sell this to the "community" rather than the general public, because the community is far more resistant to any kind of change than the public is, especially change that might reduce their ability to do whatever they heck they want. Unfortunately, this spin attempt is now so transparent (due mostly to its familiarity), it's probably not going to fool any WP'ers. If anything, they'll consider both the name change and the change in PR's approach to be an insult to their intelligence, when in fact it's more of an admission of past failure in the face of near-total intransigence.
I'd also agree with what Mr. Dogbiscuit suggests, i.e., it's clear enough to me that by doing a "trial run" for the feature on politically and socially contentious articles, rather than what they
should be using it on (BLP's, and articles about which there have been legal issues or direct complaints from affected parties), they're sabotaging the idea in the same way you might deep-six a brand-new defensive weapons system by publicly "testing" your initial prototype in live combat (with plenty of news cameras around). Whether this is deliberate or simply a display of oblivious incompetence is anyone's guess - we know they're fully capable of both.
Anyhoo... they've been milking the PR benefit of this idea for almost 5 years, long enough for even the laziest journalists to realize they've been led down the primrose path, so now the WMF has (correctly) surmised that they have to deliver something ASAP or else start losing what little public credibility they might still have left. The culture of free revenge and defamation won't go down without a fight, but personally I'm going to be optimistic here and say that once WP users see this in operation (assuming they haven't built some technical glitch or other limitation into it), even on the most "troublesome" content, they're going to wonder why they stalled so long.