When people try to deny some aspect of their individual personalities or their general human nature, the effort to do so does not obliterate the motive force that it targets but only drives it beneath their critical awareness, and hence beyond their conscious control, where it festers and grows and becomes far more powerful than it ever could have become if it were kept in the light of effability.
Sound like anybody we know?
Memory can be a Trickster at times, but I think that Jung borrowed a term of art from Greek drama to descibe this dynamics, calling it enantiodromia, literally "running backwards", and I remember that I used to enjoy the pun of calling it enantiodrama. Freud described something akin to it under the headings of fixation, repetition compulsion, and the return of the repressed. Other traditions have had their own names for it, of course, but none quite so catchy as these.
At any rate, using this concept of denial, increase, and return helps us to understand why movements like Wikipedia and Citizendium have so quickly — and with such a venegeance, you might say — turned into the very opposites of what they so clamorously pretend to be, and in almost every dimension of their initial intents and purposes.
Jonny
