The Register
Wikia unsheathes antidote to "unhealthy" Google
"Jimmy "Jimbo" Wales has brought the Wikipedia ethos to his very own internet search engine. But he insists it will be far more trustworthy than search sites offered by Google, Yahoo!, and Microsoft.
Today, Jimbo's for-profit Wikia operation takes the wraps off a beta version of Wikia Search, a search engine that allows everyone and their brother to control what turns up when you type in a keyword. Users have the power to "rate" search results, and as time goes on, these ratings will be used to tweak results accordingly."