It demands your focus.
I'm honestly having trouble understanding if this was a big, ultimately boring April Fool's joke laid by Jimbo, or whether he really is this stupid.
Modernista! is an ad agency. They have this little trick on their website, where depending on where you linked in to them from, that's the page they'll render as the "background" on their site.
Maybe it's simplest to understand if you view it from this here link.
Now, imagine what happens when you click the link to www.modernista.com from the Wikipedia page about Modernista!
You see a Wikipedia "background" overlaid with Modernista's script. It's cute. It's fun. It's a cheeky ad agency.
Enter Jimbo.
QUOTE
I have asked this company to stop hotlinking and framing
Upon requests from members of the community, and in discussion with Florence Devouard, I contacted this company to kindly ask them to stop hotlinking and framing our site. They are doing so here in a manner which imposes their logo over ours, and traps the user inside a frame while surfing our site.
I believe that what they are doing is disrespectful to our community, and at cross-purposes with what we are trying to accomplish with Wikipedia. To be clear: Wikipedia does not exist to serve as the homepage of their website. I tried to work with them quietly, but they have simply refused my requests. (Or, to be more accurate, they have ignored my requests.)
It seems clear to me that they are likely to lose a lot of business: who would hire an ad agency in a "web 2.0" capacity with so little understanding of how communities work?
I recommend that a template be placed at the top of the page with a warning to the user explaining the situation, including the fact that we have asked them to stop and they have not.--Jimbo Wales (talk) 10:56, 1 April 2008 (UTC)
Upon requests from members of the community, and in discussion with Florence Devouard, I contacted this company to kindly ask them to stop hotlinking and framing our site. They are doing so here in a manner which imposes their logo over ours, and traps the user inside a frame while surfing our site.
I believe that what they are doing is disrespectful to our community, and at cross-purposes with what we are trying to accomplish with Wikipedia. To be clear: Wikipedia does not exist to serve as the homepage of their website. I tried to work with them quietly, but they have simply refused my requests. (Or, to be more accurate, they have ignored my requests.)
It seems clear to me that they are likely to lose a lot of business: who would hire an ad agency in a "web 2.0" capacity with so little understanding of how communities work?
I recommend that a template be placed at the top of the page with a warning to the user explaining the situation, including the fact that we have asked them to stop and they have not.--Jimbo Wales (talk) 10:56, 1 April 2008 (UTC)
Now, it's completely possible that Jimbo was playing an April Fool's here, pretending he didn't understand that the user is not "trapped" in a frame. But, then -- why did FT2 and AlisonW and Tomtheman5 continue to play dumb, and play dumb, and play dumb, even into April 2nd and April 3rd, with no "Okay, it was a joke, everybody."?
So, that might leave the more unsettling alternative that Jimbo really did talk to FloFlo, and that everybody in WikipediotLand thinks that Modernista! is specifically "doing" this to Wikipedia, and Wikipedia alone. Granted, if you type "Modernista.com" manually into your browser, their host is redirecting to a "/7/index.php" extension that does, indeed, choose the Wikipedia page about Modernista! as its background.
But, come on. Is Jimbo really that hung up about "his" brand to think that this is going to bring anything but a "stupid Wikipediots" reaction from the advertising trade press, the courts, and (most importantly) the court of public opinion?
I guess this is for real. Jimbo's a total... what's the word I'm looking for?
Greg
