To paraphrase the words of Emerlist Davjack (60s prog rock pioneers The Nice) “Wikia is pregnant with promises and anticipation, but is murdered by the hand of the inevitable...â€
In most of his dealings with the press it is difficult to see where Wikipedia (and the Wikimedia Foundation) ends and Wikia begins within the mind of Jimbo Wales.
Utilising the same management team, staff and product in Wikia as he does in Wikipedia it would appear that Jimbo is deliberately blurring the lines between the Wikimedia Foundation and Wikia, piggybacking on the "good will" of the non profit organisation for the financial benefit of the for profit company. Business ethics aside, and as someone who projects himself and his projects as an idealistic do-gooder, it is not this that is the biggest concern to the huddled masses who have donated their time for numerous years in what they considered to be their community projects.
As many of you will know over the last few months with Wikia’s Alexa ranking seemingly in freefall the company has resorted to increasingly aggressive behaviour towards the communities whose sites are hosted with them. In an effort to boost its ranking, and therefore its appeal to potential advertisers, Wikia appropriated the traffic from these community sites.
A number of highly visable communities have since sought to remove themselves from the increasingly oppresive Wikia, the TransformersWiki and Illogicopedia have forked, whilst Uncyclopedia, Wookieepedia (Star Wars), WikiFur, Creatures and GuildWar Wikis are all currently discussing the issue of moving. Discussions between representatives of Wikia and the communities are frequently fruitless, something akin to trying to negotiate with religious fanatics. Their language is condescending at best.
So where are the high ideals which Jimbo Wales proudly announces in every interview? Whilst appreciating that Wikia is a commercial venture and therefore needs to be economically viable the level of conflict it has generated in the dealings with the community can only backfire on Wikia, alienating the very people they hope to make money from, losing contributors and therefore the numbers they need to make up for their advertisers.
Moribund