What?!
http://britainloveswikipedia.org/wiki/Main_PageQUOTE
Britain Loves Wikipedia is a scavenger hunt and free content photography contest running in museums and cultural institutions across the UK through February. The aim is to increase the number of pictures available to illustrate Wikipedia articles, and to inspire new articles.
Legal advice, anybody?
Apparently its in conjunction with the authorities...I hope they know what they've let themselves in for.