QUOTE(thekohser @ Thu 16th December 2010, 7:16pm)
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QUOTE(Enric_Naval @ Thu 16th December 2010, 12:01pm)
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"tasteful ads of advertisers like Rolex and Audi" Seriously, wikiexperts? Seriously?
So, it would be ''preferable'' to have banner ads? Flash-ladden, flashy, cumbersome ads. Which would slow significantly the load of pages because you have to load dozens of kilobytes from third party sites? Which would be displayed all year long instead of just a few months a year? Which couldn't be collapsed by unlogged visitors because advertisers won't allow it? Ads that can carry malware from ad networks? Which carry cookies and flash files that can keep track of which articles you visit and edit? Which can and will share that information with the big ad networks that carry ads in most major sites that you also visit?
I think wikiexperts are understimating the average intelligence of wikipedia editors by a couple of orders of magnitude. This is comparable to selling fur coats to naturists of ecologist inclination. Or giving away smallpox-infected blankets to American indians.
Untwist your panties, then consider that the amount of revenue which could be obtained from "exclusive" ads on Wikipedia would probably mean that the WMF could collect $20 million from twenty sponsors ($1 million each), running the ads in random cycle for twenty days, then take them all down until the next year.
The Super Bowl might get 100 million viewers in one evening. The English Wikipedia gets about 60 million American viewers in 20 days. Super Bowl ad lasts 30 seconds and costs about $2.8 million to buy the time, plus who knows how much in production costs. Wikipedia ad (as I've described above) would cost only $1 million, and probably get (since there are 4 page views per user, on average) 12 million unique person-impressions.
You Wikipediots never really think things through.
Implying that website ads get paid at
exactly the same price as TV ads.
![biggrin.gif](http://wikipediareview.com/smilys0b23ax56/default/biggrin.gif)
What would this be,
CPV? Cost Per View? How much would advertisers pay per unique visitor? Nah, it's CPM, Cost Per Mille, Cost per every thousand views. Let me see, paying $1 million dollars for 60 million page views gives a CPM of, hum, 1/60 = 0,01666..., let's say 0,02$ CPM. How much is paid usually in the internet these days?
Implying that the presence of ads wouldn't affect the usage of wikipedia in any way.
Implying that the public image of wikipedia wouldn't be eroded to almost nothing.
Implying that page views would remain at exactly the same level in spite of key elements of the site being destroyed (low load time and lack of ads).
Implying that people want to be spied by ads while searching or editing sensitive information.
Implying that numbers of viewers wouldn't tank, forcing to display ads more often and for more days.
Implying that the lack of ads is not a key element for the identitification of editors with the community.
Implying that it doesn't totally go against the idea of "free software" that guides the website from the very start.
Implying that the community and the quality of articles wouldn't be seriously damaged by the retirement and refusals to edit of the anti-ad editors.
Implying that editors wouldn't migrate in mass to other projects or simply stop editing.
Implying that Wikipedia wouldn't become Wikia.
Implying that donations wouldn't run dry because "they already get money from ads".
Implying that advertisers wouldn't have a say in the editorial policy of wikipedia, once most funding depends of them.
So many things wrong with placing ads in wikipedia..... Getting a complex system, changing a vital variable in a way that will undoubtely conflict or cancel with other vital variables, and expecting that everything remains the same? Who is not thinking things through? Me? Think again.