John Joseph Bachir is a programmer. He's also an amateur filmmaker. He has a blog and is involved in a series of software projects, some of which he runs. He sometimes records an audio show about odd Wikipedia entries. He even submitted a photo of penguins to Cute Overload, a website overrun with cuddly animals that make you think "Soooo cute!"
In an age where someone's virtual identity can come back to haunt them, online identity management is a natural ? if unintended ? consequence. Online-identity management services range from agent and enabler to attorney and enforcer.
The Internet has matured to a point where so much of one's life is online that some people need methods of self-promotion and self-protection. As more employers, workers, and singles use the Internet to check someone out, the idea of managing one's online presence doesn't sound so strange.