North Face forced to issue grovelling apology after it was caught editing Wikipedia pages to boost its results on search sites Daily MailIts rugged jackets are favoured by the famous – from Prince William to Angelina Jolie. But outdoor clothing firm North Face was under a cloud last night after a marketing stunt backfired. The fashion brand was forced to make a grovelling apology after it emerged it had digitally altered Wikipedia entries to get free advertising and rocket to the top of Google searches. North Face exploited the online encyclopaedia’s open-to-all editing function to alter images of popular destinations so they featured models wearing its clothing. It meant the firm’s pictures would appear at the top of intern...



View the article