The North Face gamed Wikipedia to boost Google searches EngadgetApparel giant The North Face apparently resorted to some less-than-scrupulous tactics to ensure its gear stood out in search results. The Wikimedia Foundation reported that The North Face and its ad agency Leo Burnett Tailor Made admitted to having "unethically manipulated" Wikipedia for the sake of a campaign. In a video, the two firms said they switched Wikipedia photos with their own to ensure that North Face would show at the top of Google when people searched for adventure. It claimed that it had been "collaborating with Wikipedia," but the site denied this -- it even pointed to the co...



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