I guess my guess would have to be that Skunkboner gets e-couraged to whatever extent he does because he's a representative sampleton of the target market that Jimbo guesses he'll get the greatest return pandering to. In this case, it's a brand of mutual pandering — Panders Of A Feather Pimp Together.
That's it exactly, isn't it?
In the days before The Social Web Revolution, there was a reasonably clear distinction between recognition and notoriety. The distinction is still there, but it's obscured by the web's immediacy and cheap accessibility. So, the classic hypernarcissist personality can't see the distinction, or doesn't want to.
And to make matters worse, everything on the "social web" is so hopelessly based on instant gratification that a hypernarcissist who's in his mid-20's - who grew up with this state of affairs and perhaps can't actually remember a time when things were any different - is simply lost in it. It might not even have occurred to him that some people wouldn't respect and admire him merely for his ability to get attention by behaving in ways that demonstrate moral bankruptcy and sociopathic tendencies.
Ultimately, that's the genius of Wikipedia: It panders to precisely that sort of person, and the pandering is built right into the software. It's literally the very core of the system.